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How to Create an SEO-Friendly Online Course Template

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How to Create an SEO-Friendly Online Course Template

Boost your online course's visibility and drive more enrollments with an SEO-friendly course template. Learn the essential strategies, techniques, and optimizations to rank higher in search results.

So, you've made a fantastic decision to create your own online course. Congratulations!

It's like opening a door to a whole new world of opportunities. But wait, there's a catch! When people search for something related to your course, you want them to see it first, right?

That's why you need to create an SEO-friendly online course template. Think of it as building a strong foundation for your course to stand on.

By strategically planning and optimizing your course template, you'll increase its chances of ranking high in search results. And when your course shows up at the top, more people will see it and enroll.

Table of contents

You can also check out all the free guides available at the Course Creators Academy.

But how do you create an SEO-friendly online course template?

The key is to understand what search engines like Google look for and how they determine which courses to recommend.

One important factor is keywords. These are the words and phrases people type into search engines when they're looking for something specific.

By researching and using relevant keywords in your course title, description, and content, you're telling search engines, "Hey, my course is exactly what people are searching for!"

Another important aspect is the structure and organization of your course. You want to make it easy for search engines to navigate and understand what your course is all about.

This means using headings, subheadings, and clear sections that describe the different topics you cover. It's like creating a roadmap that search engines can follow to get to the treasure trove of knowledge you're offering.

And let's not forget about the power of backlinks. These are links from other websites that point to your course. When reputable websites link to your course, search engines see it as a vote of confidence.

It's like having a popular friend vouch for your course's awesomeness. So, don't be shy about promoting your course and reaching out to other websites for collaboration and backlink opportunities.

Remember, creating an SEO-friendly online course template is all about making your course more visible and accessible to the millions of learners out there.

By understanding what search engines like Google look for and implementing smart strategies, you'll be on your way to ranking high in search results and attracting eager students to your virtual classroom.

So, buckle up and get ready to create an SEO-friendly online course template that will skyrocket your course to success.

Keyword research for your online course template

To rank high in search results, you need to optimize your online course template for keywords people are actually searching for. The first step is doing thorough keyword research.

Comb through Google's Keyword Planner, Google Trends, and free tools like Moz and SEMrush to find popular keywords related to your course topic.

Look for keywords with high search volume that you can rank for.

For example, if you're creating a course on digital marketing, some good keywords might be:

  • “Learn digital marketing”
  • “Digital marketing certification”
  • “How to become a digital marketer”

Make a list of 10-15 primary keywords and 5-10 related keywords for each one.

Next, sprinkle these keywords into your page titles, headers, alt-image attributes, and content. Use them in a natural way, not just a list of keywords.

For the page title, put your primary keyword first, then your course name. For example:

Learn Digital Marketing: The Ultimate Guide

In your content, aim for using each primary keyword 2-4 times, with the first mention in the first 100 words. Vary the keywords by also using synonyms, plural/singular forms, and semantically related terms.

So for “digital marketing,” you could also use “online marketing,” “internet marketing,” “promoting a business online,” etc.

By optimizing for the right keywords, you’ll increase your rankings in search results and drive more organic traffic to your online course template. With some time and patience, you can achieve first-page rankings and build a sustainable stream of students.

Keep optimizing and updating your content, and you'll dominate the rankings!

Optimizing your course title and description

The title and description of your online course are the first things potential students will see, so making them SEO-friendly and optimized is key.

Choose a keyword-rich title

Select a title that includes your target keyword, as well as related terms.

For example, if your course teaches web design, a good title could be “The Beginner’s Guide to Web Design and UX Optimization.” This title includes the keywords “web design,” “beginner,” and “UX.”

The title should be an accurate reflection of what your course offers. Don’t keyword stuff or make it sound more advanced than it is. Students will feel misled. Keep your title concise but compelling, around 60 characters or less.

Write an engaging course description

Your course description should hook students and convince them to enroll. Mention the key benefits of your course in an enthusiastic, compelling way.

For example, “Learn the fundamentals of web design and UX to build custom websites for your business or clients. This hands-on course provides step-by-step videos and resources to have you designing in no time.”

Include your target keyword in the first sentence, if possible. Then, mention key course features and topics, keeping sentences short and scannable.

Also, include these 3 short paragraphs:

  • Discuss what students will learn
  • Highlight the skills they will develop
  • Mention the types of projects they will complete
  • Promote any bonuses or additional resources included

Finish with a call to action, such as “Enroll now to get started with web design today!”

To maximize SEO, include keyword-rich headings, alt text for any images, and internal links to other course pages when possible. An optimized title and description, along with great content, will drive more organic traffic and increase course sales.

URL Structure for Maximum Search Engine Ranking

To rank highly in search engines, your online course template needs an optimized URL structure.

Your template's URLs are like signposts directing search engines to your most important content. Follow these tips to create URLs that search engines and users will love.

Keep URLs short and simple

Aim for URLs that are less than 30 characters whenever possible. Shorter URLs are easier for search engines to crawl and index.

They're also easier for users to read, remember, and share. For example, use "course-template" rather than "how-to-create-an-online-course-template".

Use keywords in URLs

Include your main keywords in your template's URLs to tell search engines what each page is about.

For example, use "course-template/module1" or "course-template/quizzes" rather than generic names like "page1" or "assessments". Keywords in URLs also help users know what to expect on each page before clicking.

Use hyphens, not underscores

Hyphens (-) create cleaner-looking URLs that are easier to read than underscores (_). For example, use "course-template" rather than "course_template". Hyphens have no effect on search engine optimization, so go with whatever style you prefer.

Create a logical URL structure

Develop a consistent, logical structure for your template's URLs to make them easy to navigate. For example, use:

  • Home page: course-template
  • Module pages: course-template/module1, course-template/module2, etc.
  • Quiz pages: course-template/quiz1, course-template/quiz2, etc.
  • Resources: course-template/resources

A logical URL structure helps search engines discover all your important pages and how they connect together. Your students will appreciate an easy-to-follow structure as well.

301 redirect old URLs

If you change any of your template's URLs after launch, set up 301 redirects to point the old URLs to the new ones.

This passes the search engine equity (like PageRank) from the old pages to the new ones and ensures search engines update their records. Your existing links will also continue to work, so no broken links for your students or anyone else linking to your course pages.

Following these best practices for optimizing your template's URLs will help search engines fully crawl and index your course content. And that means achieving higher rankings and more visibility for your online course.

Internal Linking to Boost Your Template's SEO

Internal linking within your online course is key for improving its SEO and rankings in search engines. By connecting relevant pages and content within your course together, you make it easier for search engines to crawl and index your course.

Linking to your course homepage

The homepage is the most important page of your course. Link to it from all major pages in your course like module pages, individual lesson pages, or your course outline page.

This signals to search engines that the homepage is the central hub of your course.

If you cover related topics across modules or lessons, link between them. For example, if you introduce a concept in Module 1, Lesson 1, and build on it in Module 3, Lesson 2, link from the first lesson to the second so students can easily navigate between connected ideas.

These links also tell search engines that the content of the two pages are semantically related, which helps with rankings.

Linking to external resources

If you mention or reference an external resource in your course content, link to it. For example, if you recommend a book or video, provide a link to where students can access it.

These outbound links show search engines that your course provides valuable information and connects students to additional resources. They also give more context about the topics and ideas covered in your course.

Instead of linking generic text like “click here” or “read more”, use keyword-rich anchor text.

For example, if you mention “on-page SEO” in a lesson, link the text “on-page SEO” to the page or resource you're referring to. Anchor text links pass link equity to the page you're linking to, which helps with search engine rankings.

By implementing these internal linking best practices in your online course template, you'll boost its SEO and help more students discover your amazing course content.

Keep your students engaged with an easy-to-navigate course structure and provide the value search engines look for.

Image optimization and Alt tags

When creating an online course, images are essential for visualizing key concepts and keeping your students engaged.

However, images also need to be optimized for search engines to rank your course higher in results.

Here are some tips for image optimization:

Make sure to give each image a unique file name that describes what the image is about.

For example, use “course-topic-lessonnumber-imagetype.jpg” rather than just “image1.jpg”. This helps search engines understand the content and purpose of the image.

Add alt text descriptions for each image. The alt text should be a brief, keyword-rich description of the image content. For example, use “Infographic showing the steps to create an online course in WordPress” rather than just “Infographic image”.

Search engines read the alt text, so this helps your images rank higher in image search and provides context for people who can’t see the images.

Compress your images to reduce file size without compromising quality. Large image file sizes slow down your page load time and lower your search ranking.

Use a free images compressor like TinyPNG or Kraken.io to optimize your images.

Use free stock photos sites like Pexels, Death to Stock Photos, and Pixabay to find high-quality images you can use commercially. Or take your own photos if possible.

Royalty-free and public-domain images are SEO-friendly. Avoid Getty Images and Shutterstock which often have licensing restrictions.

Following these best practices for image optimization, alt text, compression, size, and sourcing free images will significantly boost your course's search engine ranking and keep students more engaged with the visual content.

The time invested will be well worth the results. Focus on high quality over quantity to create an SEO-friendly online course.

Video Optimization for Online Courses

Optimizing your course videos for search engines is key to ranking higher in search results.

Here are some tips to make your videos as SEO-friendly as possible:

Descriptive Titles and Meta Descriptions

Give each video a unique title that describes exactly what viewers will learn. Mention the topic, skills, or outcomes covered. In the meta description, provide a 1-2 sentence summary highlighting the most important points or benefits.

These show up in search results, so make them compelling!

Relevant Keywords

Do some keyword research to find terms people are searching for related to your course topic. Include the most important keywords in your video titles, descriptions, transcripts, and file names.

But don't overstuff them, keep them natural and provide value to viewers.

Closed Captions

Add captions or subtitles to make your videos accessible and optimized for search. Search engines can't see or hear your video, so captions allow them to understand the content.

They also make your videos more inclusive for those with hearing impairments. You can easily add captions on most video platforms.

Video Transcripts

Having a written transcript of your video content helps in several ways. First, it allows search engines to fully read and rank the content of your video.

Transcripts also provide an additional format for viewers to engage with the content and are useful for accessibility.

Video Sitemaps

Submit your video URLs to search engines through a video sitemap. This is an XML file that contains all the metadata for your course videos to help search engines index and rank them.

Optimizing your course for video SEO does require some additional work, but will pay off by increasing visibility and driving more enrollments.

By focusing on great content, search-optimized components, and accessibility, you'll create a course that ranks well and serves your students.

Schema Markup for Course Templates

To rank well in search engines, your online course template needs proper schema markup.

Schema is a vocabulary that allows you to add structured data to your web pages. When you add schema markup to your course pages, search engines can better understand your content and display it prominently in search results.

Course schema

The course schema is a structured format that provides important information about a course to search engines. It helps search engines understand the details of your course and display them in a more informative way to potential learners.

Here's what the course schema does:

Improved Visibility: By using the course schema, you increase the chances of your course appearing in search engine results. When search engines understand the structure and content of your course, they can better match it with relevant search queries.

Enhanced Search Results: The course schema allows search engines to display your course information in a more organized and attractive manner.

This can include showing the course title, description, provider name, price, duration, and even ratings or reviews, making your course stand out in search results.

Clear Course Information: The schema provides a standardized format for conveying specific details about your course.

This can include information such as the course description, provider, URL, duration, price, availability, and any prerequisites. By presenting this information clearly, potential learners can quickly assess if your course meets their needs.

Increased Click-through Rates: When search engine results display structured course information, it can attract more clicks from interested learners.

The clear presentation of relevant details, such as course duration, pricing, and provider, can entice users to click on your course link, leading to higher traffic and potential enrollments.

Rich Snippets and Knowledge Panels: By using the course schema, your course may be eligible for rich snippets or knowledge panels in search results. Rich snippets provide additional visual elements, like ratings or reviews, directly in search results.

Knowledge panels offer a comprehensive overview of your course on the search engine results page, displaying key details to users without requiring them to visit your website.

Overall, the course schema helps search engines understand and present your course information accurately and attractively.

VideoObject schema

Imagine you have a video that you want to share on your website or social media, and you want search engines and platforms to understand and display your video in the best way possible.

That's where the VideoObject schema comes into play.

The VideoObject schema is like a special language that you can use to describe your video to search engines and platforms. It helps them understand what your video is about when it was uploaded, how long it is, and other important details.


So, you're all set to create your very own online course, right? That's super exciting!

But hold on, I have something important to share with you. Instead of searching for a template to build your course website, let me tell you about an even better option that will make your life a whole lot easier.

You see, creating an online course is not just about having a pretty website template. It's about having a platform that has all the awesome features you need in one place.

That's where OnlineCourseHost.com comes in. It's like a superhero platform that will help you create, host, and manage your online courses without any hassle.

With OnlineCourseHost.com, you don't need to worry about finding a separate template and dealing with all the technical stuff. OCH got you covered!

You can start building your course right away with their user-friendly tools and templates. It's like having your own magical workshop where you can design your course just the way you want it.

And guess what? OnlineCourseHost.com is not just a platform for creating courses. It's a whole package that takes care of everything.

You can upload your videos, organize your course materials, and even interact with your students through discussions and comments. It's like having your own virtual classroom that's always open for learning and collaboration.

Oh, and let me tell you about the best part, OnlineCourseHost.com is designed to be search engine friendly right from the start. That means your course will have a better chance of ranking high in search results without you having to do any extra work. How cool is that?

So, instead of spending time searching for a template and dealing with technical headaches, why not choose the easy path with OnlineCourseHost.com? OCH got all the tools and features you need to create an amazing online course.

You can focus on what you do best – sharing your knowledge and creating awesome content.

Remember, the journey of creating an online course is all about taking that first step. Don't wait for the perfect moment. With OnlineCourseHost.com, you'll have everything you need to get started on your exciting course creation adventure.

OnlineCourseHost.com is a white-labeled Course Creation Software For Course Creators, Educators, and Coaches, embedded with AI to assist you in achieving rapid success.

The platform is super easy to use, with no transaction fees, and includes email marketing capabilities.

To get notified when new content is available here at the Academy, you can subscribe here to our weekly newsletter:

If you are looking to ask any questions on online course creation, you can reach me here on my Facebook group:

Join the Course Creator Academy Facebook Group

Ready to learn how to launch your first coaching program or course on OnlineCourseHost.com? Here are the helpful guides for you to check out:

I hope you found this post helpful, let me know in the comments below what other topics you would like me to cover or any questions that you have.

Thanks for reading… and enjoy the course creation process! 😉

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Founded by Vasco Cavalheiro

Online Course Creator

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