This article is a step-by-step guide on how to set up your online course website for free using the platform, and is aimed at both aspiring and established online course creators looking to sell their courses on their own website, with no marketplace middleman.

Here is a live example of what your course page will look like. Your course page will have a very modern, responsive, and dare I say gorgeous design ๐Ÿ˜‰ that will really stand out:

An example of what your course page will look like

Note that you can also host your courses in your own domain, here is an example of the same page.

You can even use our platform as your top root domain, meaning instead of, it's up to you!

If you are looking to learn how to become an online course creator and start creating your online courses, you can check out our series of sequential guides on the Course Creator Academy homepage, always reachable via the "Academy" button on the top menu.

You can ask any questions that you want about online teaching on our course creator community, where you will get personalized help either from other creators, or from our course creation experts.

If you are thinking of creating an online course website, then you have already found a topic for your online course, and went ahead and recorded and edited your first course, or are at least thinking about it.

You already know about online course marketing best practices, so right now, all you need to do is to create a website where you can sell your course.

And that is exactly what you are going to learn in this guide. We are going to teach you how to create your own online course website for free, from scratch!

If you find any difficulties following this tutorial, please let us know your questions in the comments section below, or at

Table Of Contents

In this guide, we will cover the following topics:

  • Should I buy a custom url or use a free one?
  • How to set up your own online course website with a free url
  • How to brand your website
  • How to set up your website homepage
  • How to create your first online course
  • How to create course sections and lessons
  • How to create video lessons, e-book lessons or text lessons
  • How to create your course landing page
  • How to activate a Stripe or Paypal account, and price your course
  • How to publish your online course
  • How to activate your enterprise, lifetime and subscription plans
  • How to create promotional coupons for one-time sales
  • How to create recurring subscription coupons
  • How to set up email marketing and start collecting student emails
  • How to set up your own url, like
  • How does work?
  • Summary

This article is part of our series of guides on how to become an online course creator. The previous article in this series is: How to record and edit your first online course

So without further ado, let's get started learning everything that you need to know in order to create your online course website from scratch, for free.

Should I buy a custom url or use a free one?

We always recommend getting your own web domain so that you can fully brand your courses. For example, if you are a yoga instructor then you could purchase the domain and host your courses there.

A web domain (which is a unique web url) might cost you around $20 to $50 or less, and this cost needs to be paid yearly to the domain registrar, as a subscription.

If you are just getting started creating online courses and have never hosted a website before, then you might be hesitant to make this purchase upfront.

It's OK, you can always purchase your web domain later. Right now, to get things started you can already set up a free url on, for example, and take it from there.

How to Set Up Your Own Online Course Website (with a free url)

In order to set your free online course website, simply login to the platform:

Step 1 - Sign in at

You can create an account for free by following this link:

Sign in and create your course creator account

The account creation process is free, no credit cards are required. There is no trial period for your account and you can access all the platform features from the beginning (more on this later).

The first thing that you are going to be asked is to set up your free url:

Step 2 - Set up your free url

In this case, we have typed on the address box the text "my-school", so after clicking on the "Create my Online School" button, your website will be immediately available at the url

After a moment, your online course website is ready to be used:

The courses screen, visible right after your online course website is created

This is the Courses screen, where you can create new courses, as well as view existing ones. You can always reach this screen by clicking on the "Courses" button on the top menu from anywhere in the application.

How to Create Your First Online Course

Now all we have to do is create a couple of online courses and start selling them.

With the Free plan you can create up to 3 different courses. We recommend going with one small free course to be used as a lead magnet, and two paid courses, but this up to you - you choose if you want to make each course free or paid.

To create your first course, we will head over to the Courses page, and let's to click on the big "Create New Course" button.

We will be asked to give a title to the new course (that can be changed later), and a short description:

Step 5 - Create a new course

After clicking on "Create Course", we are going to land on the Edit Course screen, which looks like this:

The Edit course screen, right after creating the course

You can always reach the Edit Course screen by choosing the Courses page and clicking on the Edit button of the course you want to modify.

This screen will be used to perform the following course creation tasks:

  • Create new sections and lessons
  • Upload video lessons, downloadable resource lessons (like e-books), and text-only lessons
  • Set up the course landing page, including the course description and thumbnail
  • Integrate with the Stripe and/or Paypal payment processors
  • Create promotional coupons for your course, for one-time sales
  • Publish and unpublish your course

How to Create Course Sections and Lessons

By using the "Add Course Section" button, you can create the first section of your course:

Step 6 - Create the multiple sections of your course

Once we have created one or more sections, we can then start creating new course lessons, by clicking on the "Add Lesson" button:

Step 7 - Create course lessons

We can choose from 3 types of lessons. Most of the lessons will usually be video lessons, so let's choose that for our first example and click on "Create Lesson".

Once the lesson is created, we can edit it by clicking on the "Add Content" button, and using the Edit Lesson Panel:

Editing the content of a lesson

Let's now go ahead and upload a video lesson. After the upload is finished, the video will usually take only a couple of seconds to be processed on the server.

The video thumbnail and duration will then be displayed once the video is ready:

Step 8 - upload video lessons

Once you think the lesson is ready, you can go ahead and publish it by clicking on the "Publish" button. Note that the lesson will only be visible to your students once the full course is published.

You can now go ahead and create new sections lessons until the course is completed.

Note that you don't have to wait for the upload of a lesson to be completed before continuing to edit the course, and create new lessons.

Notice that this course is still on draft status, meaning that the visitors of the website won't be able to see the course yet. Before that, we need to create a course landing page, set up your Stripe or Paypal account and publish the course.

How to Create Your Course Landing Page

To create your course landing page, click on the Landing Page tab of the Edit Course screen.

From there, you will be able to create the landing page by completing the following items:

  • upload your course thumbnail image
  • add the course authors
  • add some benefits that the student will get by taking the course
  • add a long-form description of the course
  • answer some frequently asked questions (optional)

It's very important that you take your time to fill in all of these items, otherwise, your course landing page will look incomplete without this information, and that will affect your sales negatively.

This is also why you will be asked for a minimal amount of information before being able to preview the course landing page or publish it. Here are some tips to fill in this information correctly:

  • add a great title and a longer subtitle to your course
  • fill in ideally at least 5 or 6 features benefits, to really fill in the course header with some content
  • take your time to create a great course description, as this is important marketing copy that will influence conversions. For that, check out our guide on how to write a high-converting online course description
  • try to anticipate some of the students questions in the FAQ section, and add new questions later

Here is a part of the Landing Page tab, with some of the required fields already filled in:

Step 9 - set up a course landing page

Once you have a great landing page in place, the next step is to set up your online payment system.

How to Activate a Stripe Account (and price your course)

In order to be able to sell your online course, you will need to register yourself as a merchant in a credit card processing company.

The process is seamless, you just have to fill in a form and your account is usually automatically approved, and you are ready to start taking online payments.

At we support both Stripe and Paypal. You might have heard about Stripe, as it's one of the fastest-growing companies in the world.

Both payment processors provide a great user experience, but Stripe provides a nice monitoring dashboard that allows you to better monitor your online business, so that is one of the reasons why I prefer it.

Let's then start by showing you how to set up Stripe, we will cover Paypal later on.

You can start collecting payments in two simple steps:

  • create a Stripe account and activate it
  • Link your Stripe account to

To start the Stripe account creation process, go to the Price & Coupons tab of the Edit Course screen, and click on the "Connect with Stripe" button:

Step 10 - Connect with Stripe

Once you click on this button, you will be redirected to the following Stripe account activation page:

Step 11 - Create or choose a Stripe account

From here, you can either create a new Stripe account or if you have done so already, link to an existing one.

Creating an account will require you to enter a few personal details, including your bank account so that Stripe can send you your earnings every month, or even every day if you prefer.

Depending on your country, the Stripe account might take a day or so to activate, this is usually quite fast and an automatic approval. Remember, Stripe has no incentive to not take you as a merchant.

Once you select your Stripe account, you will be redirected back to your website and you will see the message: "Stripe connection successful, you are ready to start taking payments".

You can now head over to the Price & Coupons tab on the Edit Course screen, and set the price for your course:

Step 12 - set the price for your course

How to Activate a Paypal Account

If you prefer using Paypal, this is also supported. For this, you simply have to create a Paypal account.

If you already have a personal Paypal account, I recommend creating a separate Paypal account for your business, to avoid mixing things up.

In either case, you need to make sure that your Paypal account is a business account.

You can always take an initial non-business account and upgrade it to business account.

After that, all you need to do is find your Paypal Merchant Id, and you are ready to integrate with Paypal. Simply head over to the Admin => Admin Settings menu, and open the Integration tab.

For there, simply enter your Paypal email and merchant Id, and your integration is active, it's that simple ๐Ÿ˜‰

How to activate the Paypal integration

How to Publish Your Online Course

Once you set a price for your course, upload a few lessons, and set all the details needed for the landing page, you can now publish your course.

You can do so in the Publish tab of the Edit Course screen:

Step 13 - publish your online course

Congratulations, you have just published your first course, and started an online course business! ๐Ÿ˜‰

You can now start selling your courses to an unlimited number of students.

There is no free trial in the Free plan that you have been using so far, so this means that you can remain on it as long as you want.

Once you start having some students, then you might want to upgrade your plan and get access to a ton of other features.

In the rest of this guide, we will cover just some of the many features that you have available in our paid plan, check out the features of each plan here.

How to Brand Your Website

By default, your online school will have a blue theme which already looks great and works well for a lot of cases.

But you probably already have your brand, with a primary and accent color that you would like to use, to make your website unique. You can use your brand colors by accessing the School Settings Screen, which you can reach via the top menu by choosing Admin => School Settings.

Using this screen, you can set up your website primary and accent colors:

Step 3- Choose your brand colors

You can also use the School Settings screen to change your website name, set a support email, and set up other useful options for your website.

If you don't know which brand colors to chose, then simply use the default ones for now. Either way, you are now ready to customize your website homepage.

How to Set Up Your Website Homepage

By clicking on the "Home" button on the top menu, you are going to reach the homepage of your website.

This web page has a layout optimized for conversions, meaning student sign-ups and newsletter subscriptions.

All you have to do is to upload your brand logo and banner image, add some marketing copy and the homepage will be ready in minutes!

The first thing to do is to upload your brand images. The only mandatory image is branded background banner. ย This will be displayed ย as the background banner image of your homepage. A variation of this image is usually also used as a banner in your social media profiles.

Besides a branded background, you can also upload your main brand logo, if you have one. This will be displayed prominently in the center of the homepage. This image will usually also be used as the profile picture of your brand on social media.

What if you don't have a brand image yet?

If you don't have a brand logo and banner yet, you can check out our guide how to create an online course thumbnail, to learn how to get these images created for you.

In summary, you can easily hire a freelancer on platforms like and order these images for a very affordable price, around $10 to $20 or so.

If you want the images to look great at all sizes, you can even order an SVG (Scalable Vector Graphic) version.

And if you want to try to create the branded logo yourself, you can do so using for example the Wix Logo Maker free software, which will generate many logos for you to choose from.

Quick disclaimer: we do not have any commercial affiliation with the services that we recommend in these guides. All links are non-sponsored and for your convenience only.

You can also choose your brand images from an online catalog, but you risk not making it unique enough and it could also be seen on other websites. You can always order one of these images from a catalog, and then hire a designer, and tell them to base themselves on the original image and modify it.

Either way, we assure you that it's extremely simple to get a great set of branded images that look exactly like you want, for a very affordable price.

Again, check out or course thumbnail creation guide for learning how to get these images.

How to Customize Your Homepage Header

Once you have your branded images, you can upload them by using the "Edit Header" button on the homepage. This button and other website modification elements are visible only to you, the website owner.

Using the Edit Header button, you can also customize the page title and color if needed.

And by hovering the marketing text that says "Hover with the mouse to edit this benefit", you can type in some of the main reasons for why a student would like to buy your courses.

And that's it: just a few images and a little bit of text, and you have a fully branded homepage for your website. Here is an example of what you can get in just a couple of minutes:

Step 4 - upload your brand images and add some marketing copy

This is just an example of a web development video course website for the Javascript language.

As you can see, the main ingredients for a great looking home page is simply a great background banner and some compelling benefits for the student.

How to Activate Your Subscription Plans (including enterprise and lifetime plans)

Once you start having multiple courses on your website, you should consider adopting a subscription-based model, ย in complement to one-time sales.

These two sales models are especially useful when combined together. You can learn more about subscription models and how to price your online course plans by reading How to sell online courses? A complete marketing strategy

To activate your subscription pricing plans, you can head over to the Subscription screen, which you can reach via the Subscription button on the top menu.

You will be asked to fill in the prices for your monthly, yearly and lifetime plans:

Step 14 - activate your subscription plans

Your enterprise plans will have the same price as your monthly and yearly plans, but the enterprise customer will be able to set a team size quantity, in order to request access to a large number of users.

You should think carefully about these prices, again have a look at the marketing guide for some guidance on how to best price these plans.

Once you choose a price, you can always change it later. After you activate the pricing plans, you will see the default pricing screen that your students will see:

The Subscriptions screen

You can edit many of the details on this screen. For example, you can edit the price and the benefits listed in each card by using the Edit Plans dropdown button.

You can also edit the content of the highlighted text box, and the FAQ list at the bottom of the page.

How to Create Promotional Coupons (for one-time sales)

Now that you have some courses available on your website, you can start thinking about how to promote them. Check the Course Creator Academy for some ideas on how to promote your courses.

One great way of promoting a course is to create temporary coupons that your students can use to get the course at a discounted price. There are different types of coupons available:

  • one-time sales coupons
  • recurring subscription coupons

You can create course-specific coupons by using the Edit Course / Price & Coupons tab, and click on the Create New Coupon button:

Step 15 - create one-time sales coupons for a single course

ย After creating the coupon, you get the link to the discounted course by choosing the Get Link button on the coupons table.

How to Create Recurring Subscription Coupons

Besides coupons for one-time sales of a single course, you can also create coupons for your recurring subscriptions.

You can do so via the Admin => Subscription Coupons screen:

Step 16 - creating subscription coupons

You can then create different types of recurring subscription coupons. Here is an example for a 50% discount coupon:

Step 16 - create subscription coupons

How to Set Up Email Marketing (and start collecting student emails)

The best way to create an audience is to start getting student emails and store them in a mailing list.

You can then email them weekly all sorts of useful content, and occasionally send a few coupon links as well.

Your website already has email collection forms in several places, to get the emails of users that browse the website but haven't logged in yet.

You can configure the content of those embedded email collection forms by using the Admin => Email Marketing screen:

Step 17 - configure the content of your email marketing forms

You can always download a complete list of all your student emails by using the Download Emails button on the same screen:

And if you are using an external email provider like Mailerlite, ConvertKit, Mailchimp, and others, you can automatically update your email list with new mails by activating an integration:

Step 18 - activate your email provider integration

If you are thinking with email integration to choose, I personally think that Mailerlite is ideal for online course creators due to its reduced price and ease of use, and that is the one I use (no commercial affiliation with them of any kind).

Mailerlite supports scheduled emails, so you will be able to set up a welcome email campaign, that triggers a sequence of emails when the user joins your mailing list.

Again, you can find more about online course email marketing in the Academy homepage.

How to Set Up Your Own Url (or custom domain)

So far, you have been using the free, which works great and is especially useful to get started.

You can even run your whole business using your free url, and link to it from your website. However, you might also want to buy a web domain like and use that instead.

You might even already have a domain, and would prefer to make your courses available in a subdomain like

All these scenarios are supported by the platform.

Once you have purchased your custom domain, we can activate it for free on our platform. You can request the activation of your custom domain by using the Admin => School Settings => Domain Name tab:

Step 19 - Activate your web domain

Once you fill in the activation form, we will do the necessary on our side to set up your custom domain with a free SSL certificate, and get back to you as soon as the domain is ready. This should only take a day or so at most.

At this point, you now have a fully functional online course website, that you can use to launch your online course business!

So how does this platform work exactly?

How Does Work?

As you can see, with this platform, you get access to a very powerful Free plan, with no trial periods involved and without having to provide a credit card upfront.

You can start uploading and selling online courses immediately, benefiting from a ton of features.

In the beginning, while you develop your online course business, we want you to be able to have no fixed platform costs upfront, as your business scales.

With the Free plan, as well as with any other plan, there are no platform fees, meaning that you will get the full value of each sale on your Stripe or Paypal account, minus the small commissions that those companies charge.

This will allow your business to scale gradually as you build your audience, with minimal upfront fees.

Once your business starts growing and you want to access to some more advanced features like Email Marketing integration, Bundles, Subscriptions, etc. you can then upgrade to one of our super affordable paid plans.

Again, there is no time limit to upgrade to these plans, you can do so at your own convenience. You can use the Free plan for as long you need to grow your business.

You can change your instructor plan at all times (including downgrades back to the Free plan) by using the Course Creator Account tab of the Admin => School Settings screen:


The platform allows you as a course creator to create a fully functional online course website in no time.

All you need for that is:

  • some branded images to brand your homepage
  • course thumbnails
  • the marketing text for the homepage and the course landing pages
  • a Stripe or Paypal account

You can use all platform features using the Free plan to get started, and create your first online course for free!

More than a platform, we want to also give you all the information that you need in order to succeed in your online course creation journey.

That is why we have created the Course Creator Academy, so that you can find the information that you need to become a successful online course creator all in one place for free.

And if you are looking for a platform to host your online courses, create an account at and start creating your courses using our Free Plan.

To get notified when new content is available here at the Academy, you can subscribe here to our weekly newsletter:

The next guide that we recommend that you read is: How to promote your online course - complete guide

Any further questions?

If you have any other questions on online course creation, please post them in the comment section below, or in our Course Creator Academy Facebook Group.

Either way, our team of course creation experts is happy to help you out.

Vasco Cavalheiro Founder & Online Course Creator

LinkedIn ย  Facebook Page ย  Facebook Group ย  Twitter

You are welcome to ask me any questions in the comments below: ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡