Learn how to set realistic and profitable goals for your online course business in the beginning of a brand new year.
As a course creator, whether you are just starting out or looking to take your business to the next level, setting and achieving goals is essential for the success of your business.
Not only does it help you track and measure your progress, but it also helps you to stay focused and motivated.
And while it may be tempting to set highly ambitious and lofty goals, it is more important to ensure that those goals are realistic and achievable.
In this article, we will discuss 8 realistic and profitable goals that you can set as a course creator in the new year.
By working towards these goals and continuously learning and improving, you can drive growth and profitability for your business and achieve long-term success.
So, what goals should you set as a course creator in the new year?
The 8 realistic and profitable goals that will take your business to the next level in the new year are:
- Increase Your Course Enrollment
- Diversify Your Course Offerings
- Raise Your Course Prices
- Increase Your Course Completion Rate
- Create a Community Around Your Course
- Experiment With Different Pricing Models
- Collaborate With Other Course Creators
- Invest In Your Own Learning and Development.
I'll go over each of these goals in detail in the rest of this post. So make sure you read all the way through.
You can also check out all the free guides that you have available here at the Course Creator Academy by clicking on the Academy link on the top menu bar.
If you are looking to learn how to sell online courses, here is my most detailed guide on it. In it, I talk in detail about all the strategies that have worked for me:
So without further ado, let's jump right in! 😉
Increase Your Course Enrollment
As a course creator, one of your main goals will likely be to get as many students as possible enrolled in your course.
After all, the more students you have, the more revenue you can generate.
But how do you increase enrollment in your course?
First, it's important to make sure that your course is of high quality and that it provides genuine value to your students. This means ensuring that the content is relevant, well-organized, and engaging, and that the delivery of the material is smooth and professional.
After that, you want to make sure that you are effectively promoting your course.
This could involve launching a strong marketing campaign that includes tactics such as social media marketing, email marketing, blog posts, and paid advertising.
But first, you must consider who your target audience is and what channels they are most likely to use when searching for a course like yours, as this will help you identify the most effective tactics to use in your campaign.
Offering incentives to potential students is another effective way to increase your course enrollment.
This could be in the form of discounts, bonuses, or other perks that make your course more attractive to them.
Finally, consider offering a free trial or sample of your course to give students a taste of what they can expect in your paid courses.
This can be a great way to build trust and credibility with them. Not only will it increase enrollment in your course, but it will also increase retention, resulting in increased revenue for your business.
Diversify Your Course Offerings
As a course creator, diversifying your course offerings can be a great way to tap into new markets and increase your revenue streams.
It's important to keep in mind that diversifying your course offerings doesn't necessarily mean creating entirely new courses from scratch.
It could be to create new courses in different areas that are related to your current offerings.
Here's what I mean:
If you currently offer a course on, say, social media marketing, you might consider creating a course on email marketing or search engine optimization as well. This allows you to leverage your existing expertise and reach new audiences who are interested in these topics.
Another way to diversify your course offerings is to add additional formats to your existing courses, such as webinars or coaching sessions. This is very important and can be a great way to provide more personalized support to your students and offer them additional value.
You can also consider offering complementary resources or materials, such as worksheets, templates, or additional video content, to your existing students as a way to add value and encourage them to continue learning with you.
In conclusion, diversifying your course offerings is a realistic and profitable goal to set as a course creator. Just make sure to do your research and understand the needs and preferences of your target audience before launching any new offerings.
Raise Your Course Prices
It's natural as a course creator to want to maximize your revenue and profitability. One way to accomplish this is to raise your course prices.
But is this always a good idea, and how do you go about it in a way that is both profitable and fair to your students?
First and foremost, you have to consider the value that your course provides to your students.
If you feel that your course is worth more than what you are currently charging, raising your prices may be a reasonable goal to set. However, you must ensure that you clearly communicate the value (of your course) to your students so that they understand why the price increase is justified.
Another useful tip is to do some market research to see what other course creators in your field are charging for similar courses. This will help you determine a fair price for your course by giving you an idea of what the market is willing to pay.
When deciding to raise your prices, be open and honest with your students and give them plenty of notice. You could also consider giving students who enroll in your course before the price increase takes effect a special discount.
Finally, you may consider offering different pricing tiers or packages to give your students more flexibility and options.
For example, you could offer a basic course at a lower price and an advanced course at a higher price. This allows you to meet the needs and budgets of a wider range of students.
Increase Your Course Completion Rate
Another goal to set as a course creator is to increase your course completion rate. It is important to not only attract students to your course, but also to ensure that they complete it.
A high course completion rate is a sign that your students are finding value in your course and are more likely to recommend it to others.
One way to increase your course completion rate is to make it highly engaging and motivating for your students. This could involve incorporating interactive elements such as quizzes, discussions, or group projects into your course.
You could also consider offering incentives for students who complete the course, such as a certificate or access to additional resources.
Another important approach is to improve your course's overall structure.
You can do this by breaking down your content into smaller, more manageable chunks, providing clear learning objectives and a roadmap for your students to follow, and including regular check-ins or progress updates to help keep them on track.
It's also important to be aware of your students' needs and to offer assistance when necessary. This could include holding office hours or one-on-one coaching sessions, or simply being available to answer questions and offer guidance.
By focusing on these key areas, you can ensure that your students get the most out of your course and are more likely to complete it successfully.
Create a Community Around Your Course
Building a community of students and alumni can be a powerful way for you as a course creator to foster a sense of belonging and support among your students.
This is not only beneficial to your students, but it is also extremely beneficial to you.
For example, by creating a community around your course, you can receive feedback from your students, generate new course ideas, attract new students, and retain existing ones.
As a result, you should definitely make this a goal for your business!
But how do you go about creating a thriving community around your course?
One way is to set up a dedicated online space for students to connect and engage with one another, such as a private Facebook group or forum.
This can be a good platform for students to ask questions, share insights and resources, and receive feedback from their peers.
Another method is to consistently create high-quality content and start conversations that will drive engagement among your students. For this, you should have a content calendar to make it easy and keep a consistent flow.
In addition, you can provide opportunities for students to connect with you and get personalized support. This may involve hosting webinars, offering one-on-one coaching sessions, Q&A sessions, or simply sending out regular email updates to keep them informed and engaged.
Finally, consider offering incentives or rewards to students who are active members of your community. This could be in the form of badges, certificates, or access to exclusive resources.
You can check out our blog for a more in-depth guide on how to build an online course community.
Experiment With Different Pricing Models
As a course creator, one crucial element that will determine the success of your business is which pricing model you adopt.
You may already have a pricing model, but you need to ask yourself, Is this the best fit for my business?
or even better, How can I improve on this current pricing model?
One way to answer this is by experimenting with different models to see which one best fits your content, target audience, and business goals.
For instance, one pricing model to consider is the traditional one-time payment model, where students pay a single fee to access your course.
This can be a simple and straightforward option, especially if you have one single core subject you want to teach or one main goal you want to achieve. But it may not be as attractive to students who are hesitant to make a large upfront investment.
In this case, you may want to try out the subscription model, where students pay a recurring fee to access all your content on an ongoing basis. This can be a great option if you cover a wide range of subjects centered on a single topic, or if you dive broadly and deeply into the subjects you cover.
This model is a great way to generate consistent and predictable income flow, but it's important to ensure that you are providing ongoing value to your students to justify the recurring fee.
A third option to consider is the pay-per-module or pay-per-lesson model, in which students only pay for the sections of your course that they want to access.
This can be an excellent option for students who do not want access to all of your content or may only want to brush up on a specific topic that you cover, and they only pay for that.
Finally, you could consider offering a combination of these pricing models or experimenting with different pricing strategies such as discounts or promotions to drive sales.
You could also offer different pricing tiers or levels of access to your courses such as monthly, annual, or lifetime subscriptions.
Overall, it is always an excellent idea to combine these models because it is good for flexibility and can be useful for targeting different types of customers with different needs and budgets.
Collaborate With Other Course Creators
If you're looking to expand your reach and tap into new audiences and expertise, you should make collaborating with other course creators one of your goals for the new year.
Furthermore, this is an excellent way to get new ideas, learn and grow as a course creator yourself.
One way to collaborate is to offer bundle deals or co-branded courses with other course creators.
This can be a win-win situation for both parties because you can tap into each other's audiences and expertise to provide a more comprehensive course offering to your students.
Another strategy is to partner with other course creators for cross-promotion.
This may involve promoting each other's courses to your respective email lists or social media followers, as well as providing special discounts or bonuses to students who enroll in both of your courses.
Also, you could consider offering guest lectures or workshops for each other's courses or hosting a joint webinar or live event. This can be a great way to share expertise and provide value to your students.
Collaborating with other course creators can be a mutually beneficial way to expand your reach and tap into new audiences. By adopting these strategies you can easily drive more revenue for both parties.
Invest In Your Own Learning and Development
One of the most valuable assets you can have as a course creator is your knowledge. This is so crucial to your success and staying ahead of the competition in your field.
To stay up-to-date with the latest trends and best practices in your field, you have to constantly invest in your own learning and development. No matter where you are in your course creation journey, learning should be a never-ending journey.
As a result, you must make it a goal to constantly learn and grow.
There are several ways to accomplish this.
One way is to take online courses or earn certifications in your field. This can be a great way to acquire new relevant skills and knowledge while also demonstrating your expertise to your students.
Another important step is to consider working with a mentor or coach who can provide guidance and support as your business grows. This could be an expert in your field or someone whose results you wish to replicate.
One thing this does for you is that it helps to shorten your learning curve and allows you to achieve results faster. You're practically standing on the shoulders of a giant.
This is a super important approach and an invaluable investment in your own learning and development.
Additionally, you can attend conferences or workshops in your field. These events are usually great for networking with other professionals, learning from experts, and staying on top of the latest trends.
Finally, don't underestimate the importance of simply staying curious and continuously learning on your own. This could include reading books and articles, listening to podcasts, or taking advantage of free resources and webinars.
In short, make it a point to learn something new in your field every day.
In conclusion, setting goals as a course creator is an important step towards growing your business and achieving success.
Whether you want to increase course enrollment, course completion, build a community, and so on, you can take your course business to the next level in the new year and beyond by setting clear and realistic goals and putting in the effort to achieve them.
In addition, your course hosting platform is another essential factor that will play a significant role in this.
You need a platform that allows you to easily achieve these goals, from marketing your courses, to organizing your lessons in a smooth and professional manner, providing rich engaging features and interactive elements for your students, building a thriving community and offering different pricing plans, and so on.
One such platform is OnlineCourseHost.com.
It is the most affordable and beginner-friendly online course hosting platform with marketing features to drive new audiences, like email marketing and Facebook ads integration to help you grow your online course business faster.
But, more than just a platform, we want to provide you with the information you need to grow your online course business successfully.
That is why we created the Course Creator Academy, where you can find everything you need to become a successful online course creator all in one place for free.
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If you are looking to ask any questions on online course creation or want to be a part of a fantastic community of course creators, you can reach me here on my Facebook group:
Ready to learn how to launch your first course on OnlineCourseHost.com? Here are the helpful guides for you to check out:
- Best Online Course Platforms (Ultimate Guide)
- How To Create An Online Course (In 15 Super-Practical Steps)
- How To Choose An Online Course Topic That Sells
- How To Record And Edit Your First Online Course
- Affordable Online Course Equipment - Complete Practical Guide
- How To Hire An Online Course Team
- The Ultimate Online Course Launch Checklist
- How To Create The Perfect Online Course Sales Page
- Create A Powerful Brand For Your Online Courses (In 5 Steps)
- How To Sell Online Courses? The Ultimate Guide
- How To Promote Your Online Course - Complete Guide
I hope you found this post helpful; let me know in the comments below what other topics you would like me to cover or any questions you have.
Thanks for reading… and enjoy the course creation process! 😉
OnlineCourseHost.com Founder & Online Course Creator